
Reuse and lifespan
We prioritise products that withstand many rounds of use over single-use solutions.

We work on sustainability where we actually have influence: in material choices, packaging, transport, product lifespan and our relationships with suppliers.
We choose measures that have a real effect in our own value chain, and that we can follow up over time.

We prioritise products that withstand many rounds of use over single-use solutions.

The right packaging means fewer breakages, less waste and better load efficiency in transport.

Consolidated shipments and fewer unnecessary journeys reduce both cost and emissions.

We choose producers who can document working conditions, origin and production.
We track breakage rate, load efficiency, the share of reusable products in the range, and the share of suppliers with documented origin.
The figures are used internally to prioritise measures. We do not publish estimates we cannot stand behind.

Note: figures and targets on this page are used as internal management parameters. Concrete results will be published once we have a data basis we can document.
We are happy to answer specific questions about materials, packaging, transport and suppliers.